Research on Fonts in the Design of Movie Posters

DOI

10.2991/assehr.k.210813.057How to use a DOI?

Keywords

Movie poster, Font design, Aesthetic meaning, Technical application

Abstract

How to deepen the artistic expression and aesthetic value of fonts in movie posters by adhering to the spirit of national cultural subjects is an important problem that Chinese designers need to solve urgently, and it is also the main purpose of the research. Illustration method and literature research method are used comprehensively in this paper to interpret typical Chinese movie poster works, and then the key role of fonts in accurately conveying movie information in movie posters is drawn out. The forms hidden in the picture, the ink in the brush, and the artistic conception in accordance with the intention can be explored. The combination of such aesthetic implication and technical means such as multidimensional space, diversified texture, dynamic and multi-change not only brings the viewer a strong visual experience, but also endures it with profound cultural connotation, which has both commercial value and artistic value.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rui Meng
AU  - Xiaohui Shen
PY  - 2021
DA  - 2021/08/17
TI  - Research on Fonts in the Design of Movie Posters
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 331
EP  - 334
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.057
DO  - 10.2991/assehr.k.210813.057
ID  - Meng2021
ER  -