Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)

The Research Value of Visual Symbols in the Inheritance of Spring Festival Customs — Taking Foshan, Guangdong as an Example

Authors
Dapeng Zhou
Corresponding Author
Dapeng Zhou
Available Online 17 August 2021.
DOI
10.2991/assehr.k.210813.058How to use a DOI?
Keywords
Intangible cultural heritage, Spring Festival, Visual communication design
Abstract

The Spring Festival is the most solemn festival for the Chinese. Its inheritance and continuity are of great value to Chinese culture. Foshan Spring Festival customs have formed unique local customs based on the integration of the Central Plains culture. Its Spring Festival customs are systematically elaborated from the research perspective of design, and its significance and value are affirmed. What’s more, its visual symbols are comprehensively studied through the intervention of visual communication design to construct a scientific symbol recognition system, and grasp the general characteristics of Foshan’s Spring Festival symbols. Besides, the deep connotation of its cultural symbols, such as ethical education, worship of ancestors, praying for good fortune, seeking benefits and avoiding disasters, compatibility and friendship, harmony and goodwill, has also been explored, laying the foundation for the subsequent exploration of the possible application of innovative cultiral creation, which is a pioneering exploration of the protection of intangible cultural heritage of Foshan Spring Festival customs through visual communication design.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 August 2021
ISBN
978-94-6239-418-6
ISSN
2352-5398
DOI
10.2991/assehr.k.210813.058How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dapeng Zhou
PY  - 2021
DA  - 2021/08/17
TI  - The Research Value of Visual Symbols in the Inheritance of Spring Festival Customs — Taking Foshan, Guangdong as an Example
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 335
EP  - 339
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.058
DO  - 10.2991/assehr.k.210813.058
ID  - Zhou2021
ER  -