Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)

Analysis on the Communication of Visual Language of Hani Costume Patterns from the Perspective of 5W Mode Theory

Authors
Yang Li
Corresponding Author
Yang Li
Available Online 17 August 2021.
DOI
10.2991/assehr.k.210813.024How to use a DOI?
Keywords
5W communication mode theory, Visual language communication, Hani costume patterns
Abstract

The communication of Hani costume pattern visual language follows the process of communication subject (information source), communication content, communication object (audience), communication mode (media) and communication effect, namely “5W” communication mode. This paper analyzes the communication subject (information source) and communication object (audience) of Hani costume pattern visual language, and concludes that the communication subject (source) of visual language of Hani costume pattern is Hani people, and its communication object (audience) is people wearing Hani costume and seeing these clothes. From three aspects of function, connotation and aesthetics, this paper summarizes the communication content of Hani costume pattern visual language. From the perspective of “5W mode” theory, this paper analyzes the communication characteristics and process of Hani costume pattern visual language, and concludes that Hani costume pattern visual language is a complex communication.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 August 2021
ISBN
10.2991/assehr.k.210813.024
ISSN
2352-5398
DOI
10.2991/assehr.k.210813.024How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yang Li
PY  - 2021
DA  - 2021/08/17
TI  - Analysis on the Communication of Visual Language of Hani Costume Patterns from the Perspective of 5W Mode Theory
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 140
EP  - 146
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.024
DO  - 10.2991/assehr.k.210813.024
ID  - Li2021
ER  -