A Fiction: Discussion of the Design Quality of Contemporary Window Display

DOI

10.2991/assehr.k.210813.075How to use a DOI?

Keywords

Window display, Fiction, Intended interpretation, Consumer culture

Abstract

Based on the theory of semiotics and the principle and method of intended interpretation, this paper discusses the essence, reason and current situation of the phenomenon of contemporary window display changing from object display to scene display. This paper holds that, the scene display of contemporary window display is actually a kind of fictitious meaning design, which demonstrates a three-stage relationship of design intent, display scene, and consumer experience. The ultimate realization of its design utility lies in the integration of the consumer expectations given by the former two and the consumer experience of the audience; in particular, it is worth noting that fiction and reality do not conflict, and narrative fiction and technical fiction still need to take the authenticity of consumption intention as the ultimate goal.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jin You
PY  - 2021
DA  - 2021/08/17
TI  - A Fiction: Discussion of the Design Quality of Contemporary Window Display
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 449
EP  - 454
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.075
DO  - 10.2991/assehr.k.210813.075
ID  - You2021
ER  -