Research on the Application of IP Visual Presentation Design in Museum

Taking the Palace Museum as an Example

DOI

10.2991/assehr.k.210813.076How to use a DOI?

Keywords

IP of museum culture, IP visual elements, Cultural communication

Abstract

In today’s cultural context, cultural IP, as a new concept derived from IP economy, promotes the transformation and innovation of various industries in the cultural market, and creates many complete industrial chains with cultural connotations. Museums, as physical places for collecting, displaying and researching natural and human cultural heritage, are also one of the media for information dissemination. With the advent of the Internet plus era, museums pay more attention to promoting cultural heritage in the new media era and increasing social attention. Among them, the application and promotion of cultural IP has affected the dissemination and development of museum culture, and created unique creative products, thus realizing the win-win situation of museum cultural dissemination and economic benefits. This paper will take the cultural IP creative design of the Palace Museum as an example and analyse the source and application of visual design elements in Museum IP, as well as the strategy and reflection of Museum IP cultural communication in the new era.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiwen Wang
PY  - 2021
DA  - 2021/08/17
TI  - Research on the Application of IP Visual Presentation Design in Museum
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 455
EP  - 461
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.076
DO  - 10.2991/assehr.k.210813.076
ID  - Wang2021
ER  -