Proceedings of the 3rd International Conference on Arts and Design Education (ICADE 2020)

Representation of Muslim Women in Indonesian Film Posters With Islamic Nuance

Authors
Zakiah Pawitan, Ramadita Fetrianggi
Corresponding Author
Zakiah Pawitan
Available Online 4 February 2021.
DOI
10.2991/assehr.k.210203.027How to use a DOI?
Keywords
film posters, representation, women, Muslim women, interpretation
Abstract

This research studied the meaning of Muslim women representation displayed by Indonesian film posters in Islamic nuances. This research limits the object research to posters launched from 2007 to 2019. The formulations of the problem study are 1. What are the visual descriptions of poster elements depicted in the posters? 2. Through semiotic study, what is the meaning of Muslim women representations in Indonesian movie posters with Islamic-nuance? 3. How is the social pattern and social assumptions being shown in the posters? Furthermore, this research was conducted with a sign analysis as an interpretive method, and a hyper-semiotic approach. As a result, this study has shown that women are still placed as subordinates, both in their role in the family and in their role in the social environment of the society. The study interprets that women represented in the posters showed that Indonesian society still values women’s outer appearances, such as a good-looking woman and good body figure as a commodification of religious theme. In short, movie posters no longer have an informative function of film figures or characters, in the same way; they’re not showing a function of persuasion too. However, female figures presented in the posters have become a commodity to achieve other economic benefits and woman-gaze.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Arts and Design Education (ICADE 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 February 2021
ISBN
10.2991/assehr.k.210203.027
ISSN
2352-5398
DOI
10.2991/assehr.k.210203.027How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Zakiah Pawitan
AU  - Ramadita Fetrianggi
PY  - 2021
DA  - 2021/02/04
TI  - Representation of Muslim Women in Indonesian Film Posters With Islamic Nuance
BT  - Proceedings of the 3rd International Conference on Arts and Design Education (ICADE 2020)
PB  - Atlantis Press
SP  - 125
EP  - 128
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210203.027
DO  - 10.2991/assehr.k.210203.027
ID  - Pawitan2021
ER  -