Proceedings of the 4th International Conference on Arts and Design Education (ICADE 2021)

Audience’s Choice Trend towards Movie Platform

Authors
Raihandhika Briliantana1, *, Nala Nandana Undiana1, Salsa Solli Nafsika1
1Program Studi Film dan Televisi, Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: raihandhikabriliantana@upi.edu
Corresponding Author
Raihandhika Briliantana
Available Online 15 June 2022.
DOI
https://doi.org/10.2991/assehr.k.220601.053How to use a DOI?
Keywords
Watch; Movie; Film; Platform
Abstract

Watching movie becomes one of public’s favorite choice of entertainment. Film can satisfy people’s demand of entertainment when they are tired of daily activity. In the past, people could only watch films through television, cinemas and Video Home System tapes. But now, films are easily accessible through various platform. The purpose of this study is to learn the tendency of the audience, especially teenagers in choosing the media to watch movies, by using Uses and Gratification theory. This research uses quantitative methods by distributing questionnaires to the students of film and television study program of UPI. The results of this study indicate that the majority of viewers prefer to watch using digital products.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 4th International Conference on Arts and Design Education (ICADE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 June 2022
ISBN
978-94-6239-583-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220601.053How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Raihandhika Briliantana
AU  - Nala Nandana Undiana
AU  - Salsa Solli Nafsika
PY  - 2022
DA  - 2022/06/15
TI  - Audience’s Choice Trend towards Movie Platform
BT  - Proceedings of the 4th International Conference on Arts and Design Education (ICADE 2021)
PB  - Atlantis Press
SP  - 245
EP  - 249
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220601.053
DO  - https://doi.org/10.2991/assehr.k.220601.053
ID  - Briliantana2022
ER  -