Audience’s Choice Trend towards Movie Platform
Authors
Raihandhika Briliantana1, *, Nala Nandana Undiana1, Salsa Solli Nafsika1
1Program Studi Film dan Televisi, Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: raihandhikabriliantana@upi.edu
Corresponding Author
Raihandhika Briliantana
Available Online 15 June 2022.
- DOI
- 10.2991/assehr.k.220601.053How to use a DOI?
- Keywords
- Watch; Movie; Film; Platform
- Abstract
Watching movie becomes one of public’s favorite choice of entertainment. Film can satisfy people’s demand of entertainment when they are tired of daily activity. In the past, people could only watch films through television, cinemas and Video Home System tapes. But now, films are easily accessible through various platform. The purpose of this study is to learn the tendency of the audience, especially teenagers in choosing the media to watch movies, by using Uses and Gratification theory. This research uses quantitative methods by distributing questionnaires to the students of film and television study program of UPI. The results of this study indicate that the majority of viewers prefer to watch using digital products.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Raihandhika Briliantana AU - Nala Nandana Undiana AU - Salsa Solli Nafsika PY - 2022 DA - 2022/06/15 TI - Audience’s Choice Trend towards Movie Platform BT - Proceedings of the 4th International Conference on Arts and Design Education (ICADE 2021) PB - Atlantis Press SP - 245 EP - 249 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220601.053 DO - 10.2991/assehr.k.220601.053 ID - Briliantana2022 ER -