Utilizing Spotify as Marketing Media for Krontjong Toegoe Group
- https://doi.org/10.2991/assehr.k.220601.054How to use a DOI?
- Spotify; Krontjong Toegoe group; Music marketing
The purpose of this article is to highlight the benefits of Spotify as a media for marketing the music of the Krontjong Toegoe group. Spotify is a digital music streaming service that is quite popular all over the world. This service can be accessed using internet access, both free and paid. For music producers, Spotify can be used as a medium to market music, while for music consumers, Spotify can be used as a medium for listening to music. One of the music groups that uses Spotify as a marketing medium is the Krontjong Toegoe group, a keroncong music group from Jakarta. Data collection was carried out through literature study activities and interviews. Based on this research, Spotify has provided benefits for Krontjong Toegoe, both in terms of profit and benefit.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Recky Darmawan AU - Rita Milyartini PY - 2022 DA - 2022/06/15 TI - Utilizing Spotify as Marketing Media for Krontjong Toegoe Group BT - Proceedings of the 4th International Conference on Arts and Design Education (ICADE 2021) PB - Atlantis Press SP - 250 EP - 255 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220601.054 DO - https://doi.org/10.2991/assehr.k.220601.054 ID - Darmawan2022 ER -