Proceedings of the 4th International Conference on Arts and Design Education (ICADE 2021)

Training of Integrated Promotion and Digital Market for SMKN 14 Bandung Teachers

Authors
Zakiah Pawitan1, *, Ardiyanto Ardiyanto1, Dadang Sulaeman1
1Department of Fine Art Education, FPSD, Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: zpawitan@upi.edu
Corresponding Author
Zakiah Pawitan
Available Online 15 June 2022.
DOI
https://doi.org/10.2991/assehr.k.220601.073How to use a DOI?
Keywords
Digital marketing; Integrated promotion; Marketing education
Abstract

The importance of the need for online shopping to reduce physical contact is increasing in the current pandemic era. In online market trading competition, digital marketing strategies are the main skills and abilities that are important to learn, because consumers do not have direct contact with products and traders have many competitors in the digital world that is not limited by time and physical space. Art and design education at the high school level does not study marketing either from the way of thinking or how marketing works. While this marketing skill is important to learn so that students have the knowledge to later be able to sell and distribute their physical works and services to the wider world. Therefore, the team started this mindset change by teaching teachers at SMKN 14 Bandung. This community service activity aims so that teachers can follow the introduction of marketing knowledge which then, these teachers can disseminate the knowledge gained to their students. The output achieved in this service activity is a learning module on how marketing works in the digital 5.0 era and how an integrated marketing system is run to increase sales.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 4th International Conference on Arts and Design Education (ICADE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 June 2022
ISBN
978-94-6239-583-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220601.073How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Zakiah Pawitan
AU  - Ardiyanto Ardiyanto
AU  - Dadang Sulaeman
PY  - 2022
DA  - 2022/06/15
TI  - Training of Integrated Promotion and Digital Market for SMKN 14 Bandung Teachers
BT  - Proceedings of the 4th International Conference on Arts and Design Education (ICADE 2021)
PB  - Atlantis Press
SP  - 347
EP  - 350
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220601.073
DO  - https://doi.org/10.2991/assehr.k.220601.073
ID  - Pawitan2022
ER  -