Training of Integrated Promotion and Digital Market for SMKN 14 Bandung Teachers
- 10.2991/assehr.k.220601.073How to use a DOI?
- Digital marketing; Integrated promotion; Marketing education
The importance of the need for online shopping to reduce physical contact is increasing in the current pandemic era. In online market trading competition, digital marketing strategies are the main skills and abilities that are important to learn, because consumers do not have direct contact with products and traders have many competitors in the digital world that is not limited by time and physical space. Art and design education at the high school level does not study marketing either from the way of thinking or how marketing works. While this marketing skill is important to learn so that students have the knowledge to later be able to sell and distribute their physical works and services to the wider world. Therefore, the team started this mindset change by teaching teachers at SMKN 14 Bandung. This community service activity aims so that teachers can follow the introduction of marketing knowledge which then, these teachers can disseminate the knowledge gained to their students. The output achieved in this service activity is a learning module on how marketing works in the digital 5.0 era and how an integrated marketing system is run to increase sales.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Zakiah Pawitan AU - Ardiyanto Ardiyanto AU - Dadang Sulaeman PY - 2022 DA - 2022/06/15 TI - Training of Integrated Promotion and Digital Market for SMKN 14 Bandung Teachers BT - Proceedings of the 4th International Conference on Arts and Design Education (ICADE 2021) PB - Atlantis Press SP - 347 EP - 350 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220601.073 DO - 10.2991/assehr.k.220601.073 ID - Pawitan2022 ER -