On the Cultivation of Customer Loyalty under the E-Commerce Environment

DOI

10.2991/icadme-16.2016.90How to use a DOI?

Keywords

E-commerce; customer loyalty; Internet retailing

Abstract

With the development of the electronic commerce and information technology, the network commercial activities have become a stream of tide. More and more people are keen on shopping online. Customer loyalty is an important factor that affect customers' future continuous interaction with enterprises. The study analyzes the mechanism which has impact on customer loyalty as well as repurchase intention and also develops a theory framework. Through the analysis of elements that influence customer loyalty, it is concluded that if a company wants to keep gaining profit, it should pay much more attention to these aspects.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ying Meng
AU  - Mengfei Liu
PY  - 2017/07
DA  - 2017/07
TI  - On the Cultivation of Customer Loyalty under the E-Commerce Environment
BT  - Proceedings of the 2016 6th International Conference on Advanced Design and Manufacturing Engineering (ICADME 2017)
PB  - Atlantis Press
SP  - 528
EP  - 531
SN  - 2352-5401
UR  - https://doi.org/10.2991/icadme-16.2016.90
DO  - 10.2991/icadme-16.2016.90
ID  - Meng2017/07
ER  -