The Determinants of Shopping Shifts from Alfamart and Indomart to 212 Mart in Batam Indonesia (Study of Female Customers Shopping at 212 Mart)
- https://doi.org/10.2991/icaess-19.2019.16How to use a DOI?
- Factor Analysis; Brand Switching; Minimarket; Shopping Shifting
This study aims to find out what factors influence Indomaret and Alfamart customers switching services to minimarket 212 Mart. The research was conducted at 212 Mart branch of Anggrek Sari Batam Center and the population was women who shop at 212 Mart. Samples were taken by purposive sampling method with a total sample of 100 people. Data collection techniques using questionnaires and tested using factor analysis techniques. The results of this study indicate that out of 24 factors there are 8 factors that influence the shift of spending from the Indomaret and Alfamart minimarkets to minimarket 212 Mart in Batam Kota District, namely: Factors in the nature of goods, price factors, failure in service, reliability factor of price suitability, inconvenience, accidental factors and location proximity factors.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dewi PY - 2019/12 DA - 2019/12 TI - The Determinants of Shopping Shifts from Alfamart and Indomart to 212 Mart in Batam Indonesia (Study of Female Customers Shopping at 212 Mart) BT - Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019) PB - Atlantis Press SP - 278 EP - 282 SN - 2352-5398 UR - https://doi.org/10.2991/icaess-19.2019.16 DO - https://doi.org/10.2991/icaess-19.2019.16 ID - 2019/12 ER -