Exploring the Characteristics of Tourism Industry and Antecedents to Competitive Advantage Creation
- 10.2991/icaess-19.2019.57How to use a DOI?
- tourism; characteristics; antecedent; competitive advantage
The tourism sectors, hence, comprises of wide range of industries in order to serve domestic and international visitors from business to leisure purposes. The aim of this paper is therefore to explore on the topic of tourism, highlighting the characteristics of tourism industry and the antecedents to Competitive Advantage Creation (CAC). This paper uses exploratory study from 46 articles published in journals as well as conference proceedings. The result found that the characteristics of tourism product adopted from service products. Service characteristics are based on IHIP (Inseparability, Heterogeneity, Intangibility, and Perishability). In the case of the tourism industry, competitive advantage could create by providing an extraordinary experience which is the ultimate goal for travel and lead to customer satisfaction and customer loyalty. Thus, this paper explains further the six competitive advantage creation through customer satisfaction. In conclusion, it is suggested that tourism industry should have collaboration between tourism players, in order to serve tourist better. Hence, exploring the tourism value chain activities will be advantages.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Filda Rahmiati AU - Yunita Ismail AU - Grace Amin AU - Togar Simatupang AU - Dwi Larso AU - Norfaridatul Othman PY - 2019/12 DA - 2019/12 TI - Exploring the Characteristics of Tourism Industry and Antecedents to Competitive Advantage Creation BT - Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019) PB - Atlantis Press SP - 54 EP - 57 SN - 2352-5398 UR - https://doi.org/10.2991/icaess-19.2019.57 DO - 10.2991/icaess-19.2019.57 ID - Rahmiati2019/12 ER -