The Impact of Artificial Intelligence on the Development of Digital Business Models and the Strategic Transformation of Family Businesses in the Middle East and North Africa Region: A Systematic Review of Recent Studies
- DOI
- 10.2991/978-94-6239-711-8_36How to use a DOI?
- Keywords
- Artificial intelligence; digital business models; strategic transformation; family businesses; digital transformation; resistance to change; digital governance; Middle East; North Africa
- Abstract
This study analyzes the impact of artificial intelligence on digital business model development and strategic transformation in family businesses within the MENA region through a systematic literature review (2020–2025). The findings confirm that AI functions as a strategic driver of operational efficiency, innovation, and decision-making flexibility, while adoption is constrained by cultural, organizational, and technological challenges, particularly resistance to change and weak digital infrastructure. The study proposes strategies to advance digital transformation, including strengthening digital leadership, enhancing technical capabilities, and improving corporate governance, and emphasizes the need for future field-based research that accounts for the social and cultural specificities of family businesses.
- Copyright
- © 2026 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Amir Hadfani PY - 2026 DA - 2026/06/24 TI - The Impact of Artificial Intelligence on the Development of Digital Business Models and the Strategic Transformation of Family Businesses in the Middle East and North Africa Region: A Systematic Review of Recent Studies BT - Proceedings of the International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026) PB - Atlantis Press SP - 386 EP - 395 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6239-711-8_36 DO - 10.2991/978-94-6239-711-8_36 ID - Hadfani2026 ER -