Design of DRR Awareness Campaign Media by Revitalization of Sundanese Oral Culture

DOI

10.2991/assehr.k.200323.044How to use a DOI?

Keywords

campaign, DRR, media design, oral culture, revitalization, Sundanese

Abstract

Utilization of oral culture as a language and idiom in the mitigation of Sundanese disaster is decreasing. As an area with a high number of hydrometeorological disasters, Disaster Risk Reduction (DRR) campaign aim to raise awareness about these potential disasters is required, by revitalization of Sundanese oral culture. The design was developed by utilizing Sundanese idioms and then developed into a popular design idea for the current generation. The design thinking method developed promotes educational media that are close to the daily life of the flood-prone community in Bojongsoang, Bandung. The educational tools design concept aim to deliver the contents through the media that build knowledge and at the same time, educate the user about disaster. The common media using a physical platforms like information graphic creates the possibility to use virtual content for specific devices. The use of human, animal or mythological creatures is reliable as mascot and communicator in campaign of DDR awareness. Scenes in the disaster-prone area bring uncomfortable memory, but the development of idioms that related to the culture of the audience will help the acceptance of information. The information not only adds knowledge in the cognitive of the audience but also enriches their emotional experiences. As communication reaches the affective level, it would enable us to build the culture and habitual attitude to deal with a disaster or emergency.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rahmatsyam Lakoro
AU  - Agus Sachari
AU  - Agung EBW
AU  - Setiawan Sabana
PY  - 2020
DA  - 2020/03/25
TI  - Design of DRR Awareness Campaign Media by Revitalization of Sundanese Oral Culture
BT  - Proceedings of the 4th International Conference on Arts Language and Culture (ICALC 2019)
PB  - Atlantis Press
SP  - 363
EP  - 370
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200323.044
DO  - 10.2991/assehr.k.200323.044
ID  - Lakoro2020
ER  -