Design of DRR Awareness Campaign Media by Revitalization of Sundanese Oral Culture
Rahmatsyam Lakoro, Agus Sachari, Agung EBW, Setiawan Sabana
Available Online 25 March 2020.
- https://doi.org/10.2991/assehr.k.200323.044How to use a DOI?
- campaign, DRR, media design, oral culture, revitalization, Sundanese
- Utilization of oral culture as a language and idiom in the mitigation of Sundanese disaster is decreasing. As an area with a high number of hydrometeorological disasters, Disaster Risk Reduction (DRR) campaign aim to raise awareness about these potential disasters is required, by revitalization of Sundanese oral culture. The design was developed by utilizing Sundanese idioms and then developed into a popular design idea for the current generation. The design thinking method developed promotes educational media that are close to the daily life of the flood-prone community in Bojongsoang, Bandung. The educational tools design concept aim to deliver the contents through the media that build knowledge and at the same time, educate the user about disaster. The common media using a physical platforms like information graphic creates the possibility to use virtual content for specific devices. The use of human, animal or mythological creatures is reliable as mascot and communicator in campaign of DDR awareness. Scenes in the disaster-prone area bring uncomfortable memory, but the development of idioms that related to the culture of the audience will help the acceptance of information. The information not only adds knowledge in the cognitive of the audience but also enriches their emotional experiences. As communication reaches the affective level, it would enable us to build the culture and habitual attitude to deal with a disaster or emergency.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Rahmatsyam Lakoro AU - Agus Sachari AU - Agung EBW AU - Setiawan Sabana PY - 2020 DA - 2020/03/25 TI - Design of DRR Awareness Campaign Media by Revitalization of Sundanese Oral Culture BT - 4th International Conference on Arts Language and Culture (ICALC 2019) PB - Atlantis Press SP - 363 EP - 370 UR - https://doi.org/10.2991/assehr.k.200323.044 DO - https://doi.org/10.2991/assehr.k.200323.044 ID - Lakoro2020 ER -