The Role of Private Vocational School of Kalimantan Province Tourism in Camping the Visit South Kalimantan Program
- DOI
- 10.2991/icas-19.2019.46How to use a DOI?
- Keywords
- campaign; public relations; tourism
- Abstract
This study aims to know The Role of Public Relations Department Tourism the Province of South Kalimantan in Campaigning the Program visit South Borneo. The question of researchers proposed is how The Role of Public Relation Department Tourism the Province of South Kalimantan in Campaigning the Program visit South Borneo? The approach used in this research was in a qualitative. Data collection obtained through in-depth interviews. Results been concluded by researchers is the role of public relations done by public relation dept. of tourism the province of south Kalimantan have carried out 4 of 4 the concept of the role of public relations of Dozier & Broom namely have a role as expert adviser, facilitators communication, facilitators the process of solving a problem and technician’s communication. And using 7 tools from 7 tools among the main components of the concept of mixtures (pencils) from Philip Kotler namely Publicity, Event, News, Community Involvement, Identity media, Lobbying, and Social Responsibility in the program implementation Campaigning the Program Visit South Borneo, it was welcomed by the community in number of tourists rose drastic of 718.380 thousand people in 2016 be 10.733.953 million people in 2017.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Rahajeng Puspitosari AU - Muhammad Ariandi PY - 2019/08 DA - 2019/08 TI - The Role of Private Vocational School of Kalimantan Province Tourism in Camping the Visit South Kalimantan Program BT - Proceedings of the First International Conference on Administration Science (ICAS 2019) PB - Atlantis Press SP - 223 EP - 226 SN - 2352-5398 UR - https://doi.org/10.2991/icas-19.2019.46 DO - 10.2991/icas-19.2019.46 ID - Puspitosari2019/08 ER -