Marketing Communication Strategy Using Instagram to Increase The Selling Achievement

DOI

10.2991/icase-18.2018.17How to use a DOI?

Keywords

instagram, marketing communication strategy, racingmerch20

Abstract

Nowadays social media use has become more widespread, many societies that use social media as business media are often being called online businesses. Racingmerch201 as one online store that markets products, has special strategies to increase sales to be able to keep up with very tight online business competition. Communication markets using social media has changed the conventional marketing system to modern (online) and market activities can be estimated more widely. Racingmerch201 selects an instagrams social media type as a marketing tool.The purpose of marketing communications strategies carried out by the Racingmerch201 is to increase sales through the social media Instagram. The research methods used are qualitative descriptive. Techniques of data collection were carried out through in-depth interviews and direct observation of marketing communication strategies. The results of the study showed that the marketing communication strategies applied to the Roundmerch201 are using the internet, especially social media charts. The chart is a sharing of advertising promotion, sales promotion, individual sales, direct sales, and publicity. The use of social media platforms to increase sales of products and increase sales is a very significant sale. Instagram can illustrate the limitations of meetings between product providers and consumers, thus making this media the right marketing medium to bridge information exchange processes and long-distance buying and selling transactions.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yoto Widodo
AU  - IKA Oktaviani
PY  - 2018/10
DA  - 2018/10
TI  - Marketing Communication Strategy Using Instagram to Increase The Selling Achievement
BT  - Proceedings of the International Conference on Applied Science and Engineering (ICASE 2018)
PB  - Atlantis Press
SP  - 65
EP  - 67
SN  - 2352-5401
UR  - https://doi.org/10.2991/icase-18.2018.17
DO  - 10.2991/icase-18.2018.17
ID  - Widodo2018/10
ER  -