Analysis on Film and Television Advertising Design and Cultural Communication

DOI

10.2991/icassee-19.2019.88How to use a DOI?

Keywords

film and television advertising; cultural communication; advertising design

Abstract

With the advent of film and television advertising becoming a unique project for the development of commodity economy, the advancement in advanced media enables the rapid development of film and television advertising. The design of film and television advertising has become one of the most noticeable focuses, and advertisers have begun to bet on film and television advertising. In order to attract the audience's attention and achieve perfect communication effect, the film and television advertising designers began to focus on researching the development course of film and television advertising. As a result, they discovered the integration of film and television advertising design and culture, and included it in the scope of their attention to encourage people to pay more attention to the cultural communication phenomena in film and television advertising and design.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiawei Zhang
PY  - 2019/11
DA  - 2019/11
TI  - Analysis on Film and Television Advertising Design and Cultural Communication
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 426
EP  - 429
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.88
DO  - 10.2991/icassee-19.2019.88
ID  - Zhang2019/11
ER  -