Discussion on the Design of Film and Television Recessive Advertising

DOI

10.2991/icassee-19.2019.89How to use a DOI?

Keywords

recessive advertising; advertising design; film and television

Abstract

The development of TV advertising has brought considerable profits to many enterprises and merchants. Therefore, more and more advertisers have taken a fancy to the TV media, a platform that can create profits. Various forms of advertising affect the public all the time. However, the accumulation of TV commercials is seriously boring the eyes of consumers, and the advertising market is in urgent need of a new model of advertising. The emergence of recessive advertising has changed the perception of TV ads in the past, and gradually won the recognition and favor of advertisers. This paper takes the recessive advertising in the film and television works as an example to illustrate the design principle, characteristics and external expressions of the recessive advertising.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yi Wen
PY  - 2019/11
DA  - 2019/11
TI  - Discussion on the Design of Film and Television Recessive Advertising
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 430
EP  - 432
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.89
DO  - 10.2991/icassee-19.2019.89
ID  - Wen2019/11
ER  -