Study on Efficiency of FMCG Industry
Available Online August 2016.
- https://doi.org/10.2991/icassr-15.2016.52How to use a DOI?
- FMCG; DEA model; Efficiency; Competitiveness
- FMCG industries make profit and realize the value through the scale operation featured with high frequent and repeated consumption. It is one of the important industries that influence the economic development. In China, the famous FMCG enterprises such as Nestle, Pepsi cola, Coca Cola, Starbucks, Johnson & Johnson, P&G, are all multinational companies, while domestic Chinese companies capture a far lower market shares than those transnational Giants. The paper uses a method of DEA to make an empirical research on the efficiency of FMCG public companies. Through the optimization analysis of the input and output, the paper explores the current development of China's FMCG industries and finds problems and advantages of each decision unit in DEA, furthermore, the paper propose some suggestions on how to improve the FMCG industries, encourages the enterprise management to value the actual operating capacity more scientifically and objectively, and hence to enhance the competitiveness of local Chinese companies in the industry of FMCG.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Cai-fen Zou PY - 2016/08 DA - 2016/08 TI - Study on Efficiency of FMCG Industry BT - 3d International Conference on Applied Social Science Research (ICASSR 2015) PB - Atlantis Press SP - 180 EP - 182 SN - 1951-6851 UR - https://doi.org/10.2991/icassr-15.2016.52 DO - https://doi.org/10.2991/icassr-15.2016.52 ID - Zou2016/08 ER -