Proceedings of the 3d International Conference on Applied Social Science Research

How is the Consumer Goods of Daily Use Shopping Behaviour Influenced by Gender

Authors
Alena Kusá, Tomáš Fašiang, Petra Grešková
Corresponding Author
Alena Kusá
Available Online August 2016.
DOI
https://doi.org/10.2991/icassr-15.2016.70How to use a DOI?
Keywords
consumer, shopping behaviour, gender nuances, shopping behaviour model, retail.
Abstract
The consumer shopping behaviour represents the dynamic and the constantly evolving system. The market is still more heterogeneous and consumers, influenced by the external and internal factors, alter more quickly than ever before. The market segmentation to smaller consumer entities appears as a necessity, as the trend of the marketing proceeds to the mass and individual customizing. Taken into account, these match the marketing and communication strategies more precisely. The main aim of the paper is to point on differences in consumer behaviour. We present the marketing study results focusing on the identification of the selected consumer behaviour factors determined by the female and male target audience by the consumer goods of daily use shopping. The result of marketing study is to identify consumer behaviour factors which influence on process of consumer behaviour and based on these is possible to observe differences in males and females when shopping for consumer goods of daily use shopping.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
3d International Conference on Applied Social Science Research (ICASSR 2015)
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2016
ISBN
978-94-6252-148-3
DOI
https://doi.org/10.2991/icassr-15.2016.70How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Alena Kusá
AU  - Tomáš Fašiang
AU  - Petra Grešková
PY  - 2016/08
DA  - 2016/08
TI  - How is the Consumer Goods of Daily Use Shopping Behaviour Influenced by Gender
BT  - 3d International Conference on Applied Social Science Research (ICASSR 2015)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/icassr-15.2016.70
DO  - https://doi.org/10.2991/icassr-15.2016.70
ID  - Kusá2016/08
ER  -