Proceedings of the 3d International Conference on Applied Social Science Research

Influence of Behavioural Economics and Psychology on Consumer Decision Making Process in Marketing Communication

Authors
Eva Kretiková, Veronika Fašková
Corresponding Author
Eva Kretiková
Available Online August 2016.
DOI
https://doi.org/10.2991/icassr-15.2016.71How to use a DOI?
Keywords
consumer decision making process, psychological appeal, behavioural economics, marketing communication
Abstract
This paper adverts to selected behavioural economics and psychology appeals applied in marketing communications and their influence on consumer decisions making process and behaviour. It provides theoretical basis supported by arguments from the fields of marketing, psychology, economics and neuroscience. The goal of this paper is to point out the influence of economical and psychological appeals on consumer decision making process.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
3d International Conference on Applied Social Science Research (ICASSR 2015)
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2016
ISBN
978-94-6252-148-3
DOI
https://doi.org/10.2991/icassr-15.2016.71How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Eva Kretiková
AU  - Veronika Fašková
PY  - 2016/08
DA  - 2016/08
TI  - Influence of Behavioural Economics and Psychology on Consumer Decision Making Process in Marketing Communication
BT  - 3d International Conference on Applied Social Science Research (ICASSR 2015)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/icassr-15.2016.71
DO  - https://doi.org/10.2991/icassr-15.2016.71
ID  - Kretiková2016/08
ER  -