The Essentiality of Corporate Reputation on Firm Performance

DOI

10.2991/assehr.k.220301.096How to use a DOI?

Keywords

Firm Performance; Tobin’s Q; Return on Asset (ROA); Corporate Reputation

Abstract

Corporate reputation becomes more important for the investor to make the decision. Reputations reflect to the company’s image from the perception and the information from the annual report. The study aims to examine the relationship of corporate reputation on firm performance. Bond rating is one proxy of corporate reputation. Company performance proxied by Tobin’s Q and Return on Asset (ROA). This research use sample population from 396 observations on listed companies in the Indonesian Stock Exchange. The data has been taken from the period 2007 to 2017 on finance companies and non-finance companies. Method analysis for panel data used regression with STATA program to test the estimate pool least squares (PLS), the Fixed Effect Model (FE), and The Random Effect Model (RE). The finding results are shown that corporate reputation has a positive correlation on Tobin’s Q and ROA as proxies of firm performance.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Amiril Azizah
AU  - Ratna Wulaningrum
AU  - Ahyar M. Diah
PY  - 2022
DA  - 2022/03/04
TI  - The Essentiality of Corporate Reputation on Firm Performance
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 585
EP  - 589
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.096
DO  - 10.2991/assehr.k.220301.096
ID  - Azizah2022
ER  -