VRIO Model as a Framework for Developing Tourism Competitiveness

Case Study in Tourism Village in Gianyar Regency, Bali

DOI

10.2991/assehr.k.220301.029How to use a DOI?

Keywords

competitiveness; tourist village; VRIO model

Abstract

The rapid development of the tourism industry, both at the national and world levels, has caused tourism destinations to be faced with quite tight competition. Competition can cause visitors to get many choices, and therefore in order for a tourism destination to be chosen by the majority of visitors, the destination must be able to win the competition. This phenomenon extends to the intense competition in tourism development in Bali, especially in the development of tourist villages. Based on data from the Central Statistics Agency (BPS) of Bali Province, the growth of rural tourism in Bali has been very rapid in recent years, with an average growth of 5,7 percent per-year. This article discusses the application of the VRIO model in building tourism competitiveness in tourist villages in Gianyar Regency. The research was conducted using a qualitative approach. The study was conducted in three tourist villages in Gianyar Regency, namely Kemenuh Village, Padangtegal Village, and Singapadu Kaler Village.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - I Putu Mertha Astawa
PY  - 2022
DA  - 2022/03/04
TI  - VRIO Model as a Framework for Developing Tourism Competitiveness
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 173
EP  - 178
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.029
DO  - 10.2991/assehr.k.220301.029
ID  - Astawa2022
ER  -