Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)

Factors Affecting the Adoption of Electronic Payment Technology in Service Applications Online Transportation in Indonesia

Authors
Moh Farid Najib*, mohfaridnajib@polban.ac.id
Business Administration Department, Politeknik Negeri Bandung, Bandung, Indonesia
Vita Karimavkarima098@gmail.com
Business Administration Department, Politeknik Negeri Bandung, Bandung, Indonesia
Corresponding Author
Available Online 4 March 2022.
DOI
https://doi.org/10.2991/assehr.k.220301.005How to use a DOI?
Keywords
Technology adoption; UTAUT 2; online transportation; behavioral intention
Abstract

This study aims to understand customer behavioral intention in adopting digital payment on online transportation services. Researcher modifies the Unified Theory of Acceptance, and Use of Technology 2 (UTAUT 2) theory in this research. With 200 respondents, this study identifies performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, habit, and behavioral intention to use. The finding revealed five factors in this study significantly and positively affect intention and the other two factors are insignificant. These research findings can be used for online transportation industry to attract more people to use digital payment since its still lack od user although this technology brings a lot of benefit. This research also can be a consideration for companies in terminating corporate promotion and evaluation strategies

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 March 2022
ISBN
978-94-6239-547-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220301.005How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Moh Farid Najib
AU  - Vita Karima
PY  - 2022
DA  - 2022/03/04
TI  - Factors Affecting the Adoption of Electronic Payment Technology in Service Applications Online Transportation in Indonesia
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 24
EP  - 30
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.005
DO  - https://doi.org/10.2991/assehr.k.220301.005
ID  - Najib2022
ER  -