Innovation of East Kalimantan Batik Craft Products Combined with Jumputan Technique
- 10.2991/assehr.k.220301.145How to use a DOI?
- Kansei factor; batik; jumputan; East Kalimantan
Batik craft typical of East Kalimantan is one of the fields that has a major contribution to the improvement of the regional economy. However, there are not many product innovations carried out by SME Craft batik in East Kalimantan. Recent product development trends lead to a product designed based on customer-oriented needs. There has been no effort to develop batik products that are based on the preferences of customers of craft products. The problems of the study are (1) What are the preferences of the customers of East Kalimantan towards batik design combined with jumputan techniques (2) What are the suitable cansei words chosen by the customers towards East Kalimantan batik combined with jumputan techniques. The purposes of the study are (1) Knowing the preferences of the costumers of East Kalimantan towards the design of East Kalimantan batik combined with jumputan techniques (2) Knowing the suitable cansei words that are chosen by the customers to East Kalimantan batik design combined with jumputan techniques The method used in this study are the initial design of research, the collection of kansei words, the preparation of differential semantic questionnaires (SD), the dissemination of SD I questionnaires and statistical analysis. It can be concluded that people’s preference for batik fabric products combined with jumputan techniques is influenced by several sequential things from the most influential: color, comfortable, beautiful, modern, fashionable, elegant, proud, smooth and unique. And for the factor formed is 1 factor with the highest loading factor value of 0.764 in the color component.
- © 2022 The Authors. Published by Atlantis Press SARL.
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Cite this article
TY - CONF AU - Dita Andansari AU - Heldina Pristanti AU - Darius Shyafari PY - 2022 DA - 2022/03/04 TI - Innovation of East Kalimantan Batik Craft Products Combined with Jumputan Technique BT - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021) PB - Atlantis Press SP - 882 EP - 886 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220301.145 DO - 10.2991/assehr.k.220301.145 ID - Andansari2022 ER -