Exploration of Opportunity Recognition in Ecotourism Sustainable Entrepreneurship

DOI

10.2991/assehr.k.220301.058How to use a DOI?

Keywords

Rural-owned enterprises; recognition of opportunities; sustainable entrepreneurship; ecotourism

Abstract

Entrepreneurship is related to development. Opportunity recognition is considered an important part of realizing entrepreneurial action and sustainable development. Sustainable entrepreneurship has the initial goal of entrepreneurship while still prioritizing the issues of social (human), environmental (planet) and economic (profit) concepts, but there are few published studies that empirically test the model, even though these issues are important for measuring performance. This study aims to explore the ability to recognize entrepreneurial opportunities in Rural-Owned Enterprises in terms of sustainable ecotourism in Bali. Rural-Owned Enterprises as village business institutions are established to advance village socio-economics without compromising future generations. Data collection was carried out by in-depth interviews with seven sustainable entrepreneurs. Mixed methods were adopted to answer the research objectives. The research approach is qualitative by collecting, reducing data, and presenting data. Furthermore, the development of the questionnaire used the findings of qualitative analysis. Questionnaires were distributed to managers of Rural-owned enterprises. Thirty managers out of fifty have answered a questionnaire sent by e-mail. Quantitatively, the data were analyzed using descriptive statistical analysis. The result of the study show that quantitatively, the managers of ecotourism Rural-Owned Enterprises on average seventy percent agree that the practice of identifying sustainable entrepreneurial opportunities is determined by 1) prior knowledge; 2) motivation; and 3) entrepreneurial knowledge. In the future, the results of this research can be further developed by linking opportunity recognition to sustainable entrepreneurship by prioritizing aspects of local culture.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ni Made Wahyuni
AU  - I.P. Astawa
AU  - Ni Nyoman Aryaningsih
PY  - 2022
DA  - 2022/03/04
TI  - Exploration of Opportunity Recognition in Ecotourism Sustainable Entrepreneurship
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 355
EP  - 359
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.058
DO  - 10.2991/assehr.k.220301.058
ID  - Wahyuni2022
ER  -