Tehory of Planned Behavior to Prediction Tourists' Visiting Intentions in Lembata Regency During the Covid-19 Pandemic

DOI

10.2991/978-2-494069-83-1_50How to use a DOI?

Keywords

TPB; Visiting Intentions; Covid 19; tourism in Lembata Regency

Abstract

This study aims to determine the behavior of tourists visiting tourist attractions in Lembata regency during the Covid-19 pandemic using Planned Behavior Theory. The population in this study were domestic tourists, both men and women who visited tourist attractions in Lembata regency during the Covid-19 pandemic. The samples in this study were several domestic tourists, both men and women who visited tourist attractions in Lembata regency during the Covid-19 pandemic who had characteristics according to the needs in the study that could be used as respondents. The sample determination technique uses the opinion of Hair et al. (2010) that is, the determination of the number of representative samples depends on the number of indicators (Questionnaire items) multiplied by 5 to 10. The number of samples in this study was, sample = number of indicators (questionnaire items) 17 items = (17 × 5) = 85, so that the number of samples in this study was 85 respondents. Data collection techniques include observation by making direct observations in the field, and distributing questionnaires in the form of questions that are distributed to respondents. The data analysis technique uses multiple Linear Regression analysis. results of the study it can be concluded that partially and simultaneously. there is a positive influence of attitude variables, subjective noma and behavioral control on the intention of visiting tourists to Lembata regency during the Covid-19 pandemic, the better the attitude, subeyective norms and behavioral control, the higher the intention of tourists to visit Lembat district during the Covid-19 pandemic.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hamzah Nazarudin
AU  - Anastasia Imelda Sayd
PY  - 2022
DA  - 2022/12/30
TI  - Tehory of Planned Behavior to Prediction Tourists' Visiting Intentions in Lembata Regency During the Covid-19 Pandemic
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 278
EP  - 281
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_50
DO  - 10.2991/978-2-494069-83-1_50
ID  - Nazarudin2022
ER  -