Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

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City Branding “KASIH” in Community Perception of Kupang City

Authors
Imelda Regina Pellokila1, *, Elsa Dian Taimenas1, Yunita Tana1
1Tourism Department, State Polytechnic of Kupang, Kupang, Indonesia
*Corresponding author. Email: imelda.pellokila@gmail.com
Corresponding Author
Imelda Regina Pellokila
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-83-1_29How to use a DOI?
Keywords
City Branding; Community Perception
Abstract

City branding is the right way to differentiate each city in order to realize the competitiveness of the area. This study aims to determine the public’s perception of the city brand, it becomes important to assess whether it is in accordance with the purpose of the formation of city branding. This quantitative study uses primary data and the people of Kupang city as research subjects. The questionnaire used by researchers to collect data on 500 samples using probability sampling. The data is then processed using the TOPSIS method to produce a ranking of the indicators in ‘KASIH’ which is the slogan of Kupang city consisting of, creation, secure, healthy, beautiful and harmony. The results showed that the harmonization of the first position with a value of 0.669, and in the second position is occupied by the beautiful indicator of 0.481, then the third place with a safe indicator with a value of 0.296. In addition, the work indicator is in the fourth position with a value of 0.252 and the fifth place is the healthy indicator with a value of 0.231. The results above are expected to contribute to supporting the establishment of the city branding of Kupang city and can have an important impact on the development of the tourism sector.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-83-1
ISSN
2352-5398
DOI
10.2991/978-2-494069-83-1_29How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Imelda Regina Pellokila
AU  - Elsa Dian Taimenas
AU  - Yunita Tana
PY  - 2022
DA  - 2022/12/30
TI  - City Branding “KASIH” in Community Perception of Kupang City
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 159
EP  - 165
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_29
DO  - 10.2991/978-2-494069-83-1_29
ID  - Pellokila2022
ER  -