The Effect of Market Orientation and Entrepreneurial Leadership on Performance Innovation with Organizational Ambidexterity as an Intervention based on Technology 4.0
- 10.2991/978-2-494069-83-1_125How to use a DOI?
- Organizational Ambidexterity; Innovation Performance; Entrepreneurial Leadership; Kraft SME’s
This study aims to analyze the effect of market orientation and entrepreneurial leadership on the innovation performance of SMEs. The method of data collection was carried out using a questionnaire to 50 respondents of UKM Kraf in Samarinda and Tenggarong for then the data was processed and analyzed using Structural Equation Modeling- Partial Least Square. The results of the analysis in this study indicate that market orientation has a positive and significant effect on the innovation performance of SMEs, market orientation has a positive and significant effect on organizational ambidexterity, entrepreneurial leadership has a positive and significant effect on organizational ambidexterity, market orientation has a positive and significant effect on product innovation, but not significant impact on innovation performance. Organizational ambidexterity as an intervening has a positive and significant impact on the innovation performance of SMEs.
- © 2022 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Etwin Fibrianie Soeprapto PY - 2022 DA - 2022/12/30 TI - The Effect of Market Orientation and Entrepreneurial Leadership on Performance Innovation with Organizational Ambidexterity as an Intervention based on Technology 4.0 BT - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) PB - Atlantis Press SP - 718 EP - 724 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-83-1_125 DO - 10.2991/978-2-494069-83-1_125 ID - Soeprapto2022 ER -