Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

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The Effect of Market Orientation and Entrepreneurial Leadership on Performance Innovation with Organizational Ambidexterity as an Intervention based on Technology 4.0

Authors
Etwin Fibrianie Soeprapto1, *
1Politeknik Negeri Samarinda Design Department, Samarinda, Indonesia
*Corresponding author. Email: etwin.f@gmail.com
Corresponding Author
Etwin Fibrianie Soeprapto
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-83-1_125How to use a DOI?
Keywords
Organizational Ambidexterity; Innovation Performance; Entrepreneurial Leadership; Kraft SME’s
Abstract

This study aims to analyze the effect of market orientation and entrepreneurial leadership on the innovation performance of SMEs. The method of data collection was carried out using a questionnaire to 50 respondents of UKM Kraf in Samarinda and Tenggarong for then the data was processed and analyzed using Structural Equation Modeling- Partial Least Square. The results of the analysis in this study indicate that market orientation has a positive and significant effect on the innovation performance of SMEs, market orientation has a positive and significant effect on organizational ambidexterity, entrepreneurial leadership has a positive and significant effect on organizational ambidexterity, market orientation has a positive and significant effect on product innovation, but not significant impact on innovation performance. Organizational ambidexterity as an intervening has a positive and significant impact on the innovation performance of SMEs.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-83-1_125
ISSN
2352-5398
DOI
10.2991/978-2-494069-83-1_125How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Etwin Fibrianie Soeprapto
PY  - 2022
DA  - 2022/12/30
TI  - The Effect of Market Orientation and Entrepreneurial Leadership on Performance Innovation with Organizational Ambidexterity as an Intervention based on Technology 4.0
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 718
EP  - 724
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_125
DO  - 10.2991/978-2-494069-83-1_125
ID  - Soeprapto2022
ER  -