Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

<Previous Article In Volume
Next Article In Volume>

Investment Decision of Cryptocurrency in Millennials and Gen Z

Authors
Ratna Juwita1, 2, *, Lili Dwianti2, Jessica Zefanya Mandang2, Muhammad Shalahudin Yahya2, Muhammad Ridwan Triadi2
1Jurusan Akuntansi, Politeknik, Negeri, Depok, Indonesia
2Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia
*Corresponding author. Email: ratna.juwita@akuntansi.pnj.ac.id Email: r_juwi@ui.ac.id
Corresponding Author
Ratna Juwita
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-83-1_126How to use a DOI?
Keywords
cryptocurrency; millennials; gen Z; herding; heuristics; prospects; behavioral finance
Abstract

Cryptocurrencies have experienced exponential growth in the 10 years after their discovery in 2009. Despite the popularity of cryptocurrencies as an investment, there is still much to be understood about the factors that influence cryptocurrency investment. This study seeks to find the influence of behavioral finance factors, specifically herding, heuristics, and prospects on investment decision for millennials and gen Z in Indonesia. The research method used is multiple regression with several stages including reliability and validity tests, descriptive analysis, and hypothesis testing analysis. With a sample of 140 respondents, it is concluded that herding and heuristic factors have a significant influence on investment decisions in the cryptocurrency market, while the prospect factor does not have a significant influence on investment decisions in the cryptocurrency market. The results of this study indicate that non-fundamental factors are still high as reflected in herding and heuristics on millennials and gen Z investors in Indonesia. Another implication is that many investment decisions are “not yet” sound in a very dynamic situation in the cryptocurrency market.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-83-1_126
ISSN
2352-5398
DOI
10.2991/978-2-494069-83-1_126How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ratna Juwita
AU  - Lili Dwianti
AU  - Jessica Zefanya Mandang
AU  - Muhammad Shalahudin Yahya
AU  - Muhammad Ridwan Triadi
PY  - 2022
DA  - 2022/12/30
TI  - Investment Decision of Cryptocurrency in Millennials and Gen Z
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 725
EP  - 731
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_126
DO  - 10.2991/978-2-494069-83-1_126
ID  - Juwita2022
ER  -