INCREASING THE POTENTIAL OF SMEs THROUGH ON LINE MARKETING AND SPICE PRODUCT PACKAGING INNOVATIONS IN MORELA AND MAMALA REGIONS
- 10.2991/978-2-494069-83-1_122How to use a DOI?
- Online marketing and packaging innovation (packaging improvement)
In the area of Morela and Mamala is one of the areas producing nutmeg juice and the nutmeg in the Maluku region. The problems experienced by these SMEs are related to the marketing and packaging of nutmeg tea. Therefore, this paper seeks to be able to help solve the problems that occur in these SMEs. This paper aims to help related to the marketing and packaging of nutmeg tea. The steps taken include identifying problems, making online marketing designs and packaging innovations. After that, product trials on online marketing design and packaging innovation. The object of this activity is SMEs in Mamala and Morela villages, Lehitu District, Central Maluku Regency. This paper has been able to solve UK problems by making online marketing and packaging innovations (packaging improvements).
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Cite this article
TY - CONF AU - Dwi Hariyanti AU - Jaelani Masidonda PY - 2022 DA - 2022/12/30 TI - INCREASING THE POTENTIAL OF SMEs THROUGH ON LINE MARKETING AND SPICE PRODUCT PACKAGING INNOVATIONS IN MORELA AND MAMALA REGIONS BT - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) PB - Atlantis Press SP - 705 EP - 707 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-83-1_122 DO - 10.2991/978-2-494069-83-1_122 ID - Hariyanti2022 ER -