Strategy For Increasing Regional Income Based In Small And Medium Micro Business In The Era Covid-19 Pandemic In Kupang-NTT District

DOI

10.2991/978-2-494069-83-1_97How to use a DOI?

Keywords

Strategy; Improvement; Income; Region; MSME

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) has a very important role in regional economic development. This can be seen from the large number of job opportunities provided by MSMEs for the community. The purpose of MSMEs is to advance the regional economy. MSMEs as productive business actors who have such large amounts of income have contributed no less to the national and regional economy. Therefore, MSMEs also make a very significant contribution to regional revenue through income. The COVID-19 pandemic has had a negative impact on MSMEs. This caused business actors to be very hit and experienced a very sharp decline in sales turnover, as was the case for MSMEs in Kupang Regency. The sustainability of MSMEs in facing the pandemic cannot be separated from the company's goal, namely consumer or customer satisfaction, which can be achieved through the formulation of a good strategy. This study aims to determine the Strategy for Increasing Regional Income Based on Micro, Small and Medium Enterprises in the Era of the Covid-19 Pandemic in Kupang-NTT Regency. Increasing regional income is the main goal of the regional economy because it is expected to improve regional facilities and infrastructure. This type of research is qualitative research. This qualitative research is a way of understanding the problems related to the strategy of increasing regional income based on SMEs in Kupang Regency. Data collection techniques carried out by researchers in qualitative research are in the form of interviews, observations, and documentation. There are 3 data analysis techniques, which are used as indicators in the study are 1). Data reduction, 2) Data presentation, 3) Data compilation, 4). Data verification. The results of this study are expected to be able to contribute as a reference for determining policies to assist and establish Kupang Regency government programs to assist in the new normal recovery. This study found that the MSME Problems Due to the Pandemic since 2020 include 5 aspects, namely 1) Sales aspects. The average decline in sales of MSMEs, 2) Aspects of operating profit. Average decrease in operating profit, 3) Capital aspect. The number of MSMEs experiencing capital problems is increasing. 4) Aspect the number of employees. In this aspect, MSMEs reduce the number of employees by and 5) Aspects of the ability to pay bank installments. Changes in the consumption pattern of public goods and services during the pandemic from offline to online. During the COVID-19 pandemic, MSME actors in Kupang Regency had implemented an online selling strategy, although not all of them. The number of MSMEs that carry out online strategies has increased during the Covid 19. The survival ability of MSMEs that sell online is stronger than MSMEs that only sell offline.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Moni Yuniati Siahaan
AU  - Pieter D.Samadara
AU  - Marlin Benu
PY  - 2022
DA  - 2022/12/30
TI  - Strategy For Increasing Regional Income Based In Small And Medium Micro Business In The Era Covid-19 Pandemic In Kupang-NTT District
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 546
EP  - 552
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_97
DO  - 10.2991/978-2-494069-83-1_97
ID  - Siahaan2022
ER  -