Ecotourism Management Based on Local Wisdom in Ubud Tourism Area Gianyar Regency

DOI

10.2991/assehr.k.211203.051How to use a DOI?

Keywords

Ecotourism; Local Wisdom; Ubud Tourism Area; Walkable City

Abstract

The tourism sector has contributed to development in Bali. This sector provides a multiplier effect in various fields, such as job opportunities, business opportunities, and income distribution. One of the regencies in Bali relying on the tourism sector to finance development is Gianyar Regency. Among the famous tourist objects in Ubud Tourism Area. Foreign and domestic tourists well know this area. Based on Article 1 section (4) of Act Number 10 of 2009 concerning Tourism, it regulates the shape of each person and country’s needs and the interaction between tourists and local communities, among tourists, local governments, and entrepreneurs. In its implementation, the tourism development program model to promote the local community increases the functions of community-based tourism by paying attention to local wisdom. These research problems are: 1) what is the form of management of Ubud Tourism Area? Furthermore, 2) what is the management model to remain a tourist destination by paying attention to local wisdom? This type of research is empirical research. Qualitative techniques are applied in data processing, and the research location is in the Ubud tourism area. The discussion results show that the management is strengthened through a Regional Regulation on Spatial Planning which determines the tourist zone/area and several other derivative legal products. Then related to the management model, it still empowers local wisdom by adjusting technological advances, especially digitization. Moreover, through Walkable City, which puts forward its environmental aspects. So that Ubud tourism area as ecotourism can be maintained.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - I Wayan Rideng
AU  - I Made Minggu Widyatara
PY  - 2021
DA  - 2021/12/03
TI  - Ecotourism Management Based on Local Wisdom in Ubud Tourism Area Gianyar Regency
BT  - Proceedings of the 2nd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2021)
PB  - Atlantis Press
SP  - 230
EP  - 234
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211203.051
DO  - 10.2991/assehr.k.211203.051
ID  - Rideng2021
ER  -