Legal Aspects in Indonesian Digital Marketing Business: What should Be Complied With?

DOI

10.2991/assehr.k.211203.088How to use a DOI?

Keywords

Digital marketing business; Digital campaign content; Legal compliances

Abstract

This article examines the types of legal compliance that must be carried out by digital marketing business actors based on normative juridical methods accompanied by a statutory approach and a conceptual approach. Business actors who will perform actions or business processes on digital campaign content should comply with at least three main legal aspects: legality content, personal data protection, and intellectual property protection. The legality content is mainly related to the legality of the products being marketed, the legality of content that does not violate the illegal content, to the legality of legal relations between business actors. Aspects of personal data protection include the written consent of the owner of personal data, consumers, and business partners and guarantees not to misuse personal data. Aspects of intellectual property protection include the legality of ownership of intellectual property rights and licenses.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Peter Jeremiah Setiawan
AU  - Hansel Ardison
PY  - 2021
DA  - 2021/12/03
TI  - Legal Aspects in Indonesian Digital Marketing Business: What should Be Complied With?
BT  - Proceedings of the 2nd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2021)
PB  - Atlantis Press
SP  - 396
EP  - 399
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211203.088
DO  - 10.2991/assehr.k.211203.088
ID  - Setiawan2021
ER  -