Transforming the Workforce: Integrating Internal Marketing Orientation and Business Strategy in Training and Development Programs
Harnida W. Adda, Syamsul Bachri, Harifuddin Thahir
Harnida W. Adda
Available Online October 2019.
- https://doi.org/10.2991/iccd-19.2019.59How to use a DOI?
- Human resource training and development, business strategy, internal marketing orientation.
- This paper shows that despite the improvement in technical ability of employees at PT. KAS Morowali, Central Sulawesi, human resource training and development program is also able to strengthen the ties among employees and between the employees and company in addition to improve employees’ understanding of the company's business strategy. Allowing the employees to cooperate more with the company and have a better understanding of business strategy, they are able to complete their tasks more effectively and efficiently and collaboratively achieve company’s goals. Integrating internal marketing orientation in training and development programs, employees will be more aware of their significant existence and contributions to the company.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Harnida W. Adda AU - Syamsul Bachri AU - Harifuddin Thahir PY - 2019/10 DA - 2019/10 TI - Transforming the Workforce: Integrating Internal Marketing Orientation and Business Strategy in Training and Development Programs BT - Proceedings of the 6th International Conference on Community Development (ICCD 2019) PB - Atlantis Press SP - 221 EP - 224 SN - 2352-5398 UR - https://doi.org/10.2991/iccd-19.2019.59 DO - https://doi.org/10.2991/iccd-19.2019.59 ID - Adda2019/10 ER -