Proceedings of the International Conference on Community Development (ICCD 2020)

The Effect of Performance & Conformance Innovation Towards Product Life Cycle Through Customer Relationship Management

Authors
Erna Setijani Sumartono, Krisnawuri Handayani
Corresponding Author
Krisnawuri Handayani
Available Online 20 October 2020.
DOI
https://doi.org/10.2991/assehr.k.201017.053How to use a DOI?
Keywords
product life cycle, performance, conformance innovation
Abstract
The research on The Effect of Performance Innovation,Conformance Innovation with the mediation of Customer Relationship Management (CRM) toward Product Life Cycle (PLC) on Batik Madura SMEs is intended to analyze the linkage of those research variables. The research population is all Batik Madura SMEsat Madura Island. The sampling technique uses a proportional sampling technique in 4 (four) districts on Madura Island, namely, Sumenep, Pamekasan, Sampang, and Bangkalan District as many as 200 respondents. While the analysis technique uses Partial Least Square. Based on the results of primary data analysis, it was revealed that both performance and conformance innovation significantly affect the product life cycle and also mediate the effect of Customer Relationship Management (CRM) toward the product life cycle. However, customer relationship management does not affect directly the product life cycle. Of course, it is necessary to synergizethose innovationsto extend the product life cycle of Madura Batik.
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Proceedings
International Conference on Community Development (ICCD 2020)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
20 October 2020
ISBN
978-94-6239-253-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201017.053How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Erna Setijani Sumartono
AU  - Krisnawuri Handayani
PY  - 2020
DA  - 2020/10/20
TI  - The Effect of Performance & Conformance Innovation Towards Product Life Cycle Through Customer Relationship Management
BT  - International Conference on Community Development (ICCD 2020)
PB  - Atlantis Press
SP  - 239
EP  - 243
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201017.053
DO  - https://doi.org/10.2991/assehr.k.201017.053
ID  - Sumartono2020
ER  -