The Effect of Performance & Conformance Innovation Towards Product Life Cycle Through Customer Relationship Management
Erna Setijani Sumartono, Krisnawuri Handayani
Available Online 20 October 2020.
- https://doi.org/10.2991/assehr.k.201017.053How to use a DOI?
- product life cycle, performance, conformance innovation
- The research on The Effect of Performance Innovation,Conformance Innovation with the mediation of Customer Relationship Management (CRM) toward Product Life Cycle (PLC) on Batik Madura SMEs is intended to analyze the linkage of those research variables. The research population is all Batik Madura SMEsat Madura Island. The sampling technique uses a proportional sampling technique in 4 (four) districts on Madura Island, namely, Sumenep, Pamekasan, Sampang, and Bangkalan District as many as 200 respondents. While the analysis technique uses Partial Least Square. Based on the results of primary data analysis, it was revealed that both performance and conformance innovation significantly affect the product life cycle and also mediate the effect of Customer Relationship Management (CRM) toward the product life cycle. However, customer relationship management does not affect directly the product life cycle. Of course, it is necessary to synergizethose innovationsto extend the product life cycle of Madura Batik.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Erna Setijani Sumartono AU - Krisnawuri Handayani PY - 2020 DA - 2020/10/20 TI - The Effect of Performance & Conformance Innovation Towards Product Life Cycle Through Customer Relationship Management BT - International Conference on Community Development (ICCD 2020) PB - Atlantis Press SP - 239 EP - 243 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201017.053 DO - https://doi.org/10.2991/assehr.k.201017.053 ID - Sumartono2020 ER -