Tourism Marketing Activities and Standard Accounting in Product Formation

DOI

10.2991/978-2-38476-589-8_60How to use a DOI?

Keywords

Tourism marketing; Tourism industry; Marketing systems; Tourism enterprises; Marketing concepts

Abstract

General Background: Marketing has become a fundamental component in the development of the tourism sector, particularly in understanding its conceptual foundations and systemic application. Specific Background: Within tourism enterprises, marketing is not only a set of activities but also a structured system that reflects the implementation of marketing concepts in practice. Knowledge Gap: Despite extensive discussions by both foreign and domestic scholars, there remains a lack of consolidated understanding regarding the definition and systematic role of marketing in tourism. Aims: This article aims to examine the historical roots of marketing in the tourism industry, analyze marketing in tourism as a system, and present various scholarly definitions of tourism marketing. Results: The study consistently outlines the process of implementing marketing concepts within tourism enterprises and compiles definitions of tourism marketing from different academic perspectives. Novelty: The article offers an integrated view that combines historical analysis, systemic interpretation, and comparative definitions of tourism marketing within a single framework. Implications: These findings contribute to a clearer conceptual understanding of tourism marketing systems and support further academic and practical discussions in tourism management and marketing studies.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Bakhodirov Bunyod Bakhtiyorovich
AU  - Abidinova Laziza Xolmurodovna
PY  - 2026
DA  - 2026/06/18
TI  - Tourism Marketing Activities and Standard Accounting in Product Formation
BT  - Proceedings of the 1st International Conference on Communication and Digital Multimedia 2025 (ICCDM 2025)
PB  - Atlantis Press
SP  - 745
EP  - 752
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-589-8_60
DO  - 10.2991/978-2-38476-589-8_60
ID  - Bakhtiyorovich2026
ER  -