Work Motivation and Communication Skills Predict ShopeeFood Driver Performance
- DOI
- 10.2991/978-2-38476-589-8_35How to use a DOI?
- Keywords
- Work motivation; Communication skills; Driver performance; ShopeeFood drivers; Application-based transportation
- Abstract
General Background: Driver performance in application-based transportation services is a critical factor influencing service quality and operational effectiveness. Specific Background: In the context of ShopeeFood drivers in the Pandaan area, performance may be influenced by internal factors such as work motivation and communication skills. Knowledge Gap: However, limited empirical evidence exists regarding the simultaneous impact of these variables on driver performance within this specific setting. Aims: This study aims to analyze the influence of work motivation and communication skills on the performance of ShopeeFood drivers in Pandaan. Results: Using a quantitative approach with purposive sampling of 100 active drivers with more than two years of experience, data collected through Likert-scale questionnaires and analyzed via multiple linear regression (SPSS version 27) show that work motivation and communication skills simultaneously have a significant effect on performance (p = 0.001 < 0.005), contributing 65.0% of the variance (R2 = 0.650). Novelty: This study provides empirical evidence highlighting the combined role of work motivation and communication skills in shaping driver performance in an application-based service context. Implications: The findings offer a reference for developing strategies to enhance driver performance through strengthening motivation and communication competencies in digital platform-based transportation services.
- Copyright
- © 2026 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Saifudin Faris Nurachman AU - Widyastuti Widyastuti PY - 2026 DA - 2026/06/18 TI - Work Motivation and Communication Skills Predict ShopeeFood Driver Performance BT - Proceedings of the 1st International Conference on Communication and Digital Multimedia 2025 (ICCDM 2025) PB - Atlantis Press SP - 437 EP - 451 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-589-8_35 DO - 10.2991/978-2-38476-589-8_35 ID - Nurachman2026 ER -