Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)

Current Situation and Reason Analysis of Marketing Courses Teaching Method Based on “Internet +” Background

Authors
Qiongjuan Wen, Long Jiang
Corresponding Author
Qiongjuan Wen
Available Online July 2019.
DOI
https://doi.org/10.2991/iccesd-19.2019.16How to use a DOI?
Keywords
MOOC; Micro-lecture; Flipped Classroom; Marketing Professional Course
Abstract
This paper investigates blended teaching methods of marketing major in colleges and universities under the background of widespread use of Internet technology. The findings indicates that undergraduate students majoring in Marketing are familiar with “Internet +” teaching methods, such as MOCC, Micro-lecture and SPOC, but their understanding is limited. Besides, marketing professional courses for undergraduate students seldom involve teaching methods related to "Internet +". However, many students believe that "Internet +" technology can significantly change the traditional physical class, making it more interactive and more efficient. There are three main factors that hinder the use of "Internet +" in marketing professional courses, namely schools, teachers and students. Therefore, the author proposes some suggestions related to the above three aspects.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-757-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/iccesd-19.2019.16How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Qiongjuan Wen
AU  - Long Jiang
PY  - 2019/07
DA  - 2019/07
TI  - Current Situation and Reason Analysis of Marketing Courses Teaching Method Based on “Internet +” Background
BT  - 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)
PB  - Atlantis Press
SP  - 65
EP  - 68
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccesd-19.2019.16
DO  - https://doi.org/10.2991/iccesd-19.2019.16
ID  - Wen2019/07
ER  -