Current Situation and Reason Analysis of Marketing Courses Teaching Method Based on “Internet +” Background
Qiongjuan Wen, Long Jiang
Available Online July 2019.
- https://doi.org/10.2991/iccesd-19.2019.16How to use a DOI?
- MOOC; Micro-lecture; Flipped Classroom; Marketing Professional Course
- This paper investigates blended teaching methods of marketing major in colleges and universities under the background of widespread use of Internet technology. The findings indicates that undergraduate students majoring in Marketing are familiar with “Internet +” teaching methods, such as MOCC, Micro-lecture and SPOC, but their understanding is limited. Besides, marketing professional courses for undergraduate students seldom involve teaching methods related to "Internet +". However, many students believe that "Internet +" technology can significantly change the traditional physical class, making it more interactive and more efficient. There are three main factors that hinder the use of "Internet +" in marketing professional courses, namely schools, teachers and students. Therefore, the author proposes some suggestions related to the above three aspects.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Qiongjuan Wen AU - Long Jiang PY - 2019/07 DA - 2019/07 TI - Current Situation and Reason Analysis of Marketing Courses Teaching Method Based on “Internet +” Background BT - Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019) PB - Atlantis Press SP - 65 EP - 68 SN - 2352-5398 UR - https://doi.org/10.2991/iccesd-19.2019.16 DO - https://doi.org/10.2991/iccesd-19.2019.16 ID - Wen2019/07 ER -