The Evaluation of the Acceptance and Intention of Using the Healthy Travel Mobile Guide System
- 10.2991/iccessh-16.2016.82How to use a DOI?
- healthy travel mobile guide system; unified theory of acceptance and use of technology(utaut); intention to use
This paper aims to evaluate the acceptance and intention of college students to use the mobile guide system by the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Questionnaires were administered to understand the context of use, the factors contributing to the user's willingness to use this system and the extent of the impact. It was found that the mean value of the factor of performance expectations is 0.815 (5.85/7=0.835), indicating 83.5% of the population agreed that using the mobile guide system helps them to obtain information on the health travel sites more easily and quickly. The participants also show favorable attitude toward the use of the mobile guide system in improving the quality of tourism. However, only 78.1% of the population (5.47/ 7 = 0.781) shows the willingness to use the mobile guide system, suggesting that the willingness is lower than the awareness of its importance and value. Secondly, this study found that among the three factors contributing to the willingness of using the mobile guide system, the social impact is the most important, followed by social influence, while effort consuming expectations is the least. It means that if the participant's relatives or friends are supportive of using the mobile guide system, his/her intention to use will be relatively high. The participant's awareness of the importance, convenience and benefits of the mobile guide system also contributes to his/her willingness to use. Moreover, if the interface of the system is user-friendly, Internet speed is fast enough and running smoothly, the intention of using the system will also be higher.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Meichiao Lai AU - Dan Liu AU - Yang Lee PY - 2015/09 DA - 2015/09 TI - The Evaluation of the Acceptance and Intention of Using the Healthy Travel Mobile Guide System BT - Proceedings of the 2016 International Conference on Contemporary Education, Social Sciences and Humanities PB - Atlantis Press SP - 321 EP - 325 SN - 2352-5398 UR - https://doi.org/10.2991/iccessh-16.2016.82 DO - 10.2991/iccessh-16.2016.82 ID - Lai2015/09 ER -