The Evaluation of the Acceptance and Intention of Using the Healthy Travel Mobile Guide System

DOI

10.2991/iccessh-16.2016.82How to use a DOI?

Keywords

healthy travel mobile guide system; unified theory of acceptance and use of technology(utaut); intention to use

Abstract

This paper aims to evaluate the acceptance and intention of college students to use the mobile guide system by the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Questionnaires were administered to understand the context of use, the factors contributing to the user's willingness to use this system and the extent of the impact. It was found that the mean value of the factor of performance expectations is 0.815 (5.85/7=0.835), indicating 83.5% of the population agreed that using the mobile guide system helps them to obtain information on the health travel sites more easily and quickly. The participants also show favorable attitude toward the use of the mobile guide system in improving the quality of tourism. However, only 78.1% of the population (5.47/ 7 = 0.781) shows the willingness to use the mobile guide system, suggesting that the willingness is lower than the awareness of its importance and value. Secondly, this study found that among the three factors contributing to the willingness of using the mobile guide system, the social impact is the most important, followed by social influence, while effort consuming expectations is the least. It means that if the participant's relatives or friends are supportive of using the mobile guide system, his/her intention to use will be relatively high. The participant's awareness of the importance, convenience and benefits of the mobile guide system also contributes to his/her willingness to use. Moreover, if the interface of the system is user-friendly, Internet speed is fast enough and running smoothly, the intention of using the system will also be higher.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Meichiao Lai
AU  - Dan Liu
AU  - Yang Lee
PY  - 2015/09
DA  - 2015/09
TI  - The Evaluation of the Acceptance and Intention of Using the Healthy Travel Mobile Guide System
BT  - Proceedings of the 2016 International Conference on Contemporary Education, Social Sciences and Humanities
PB  - Atlantis Press
SP  - 321
EP  - 325
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-16.2016.82
DO  - 10.2991/iccessh-16.2016.82
ID  - Lai2015/09
ER  -