Representation and Interaction of Multimodal Metaphor and Metonym in the Promotional Video of Guangdong-Hongkong-Macau Great Bay Area
Authors
Aihua Zhu, Jiayi Zhong
Corresponding Author
Aihua Zhu
Available Online July 2019.
- DOI
- 10.2991/iccessh-19.2019.288How to use a DOI?
- Keywords
- metaphor; metonym; the promotional video of Guangdong-Hongkong-Macau Great Bay Area
- Abstract
Metaphor and metonyms are widely used in social semiotics, in this paper, multimodal metaphor and metonyms are studied in the promotional video of Guangdong-Hongkong-Macau Great Bay Area, different representations are analyzed, and so is the interaction of these two modes. Through metaphtonymy, an interaction of metaphor and metonym, the energetic and prosperous future of the bay area is portrayed.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Aihua Zhu AU - Jiayi Zhong PY - 2019/07 DA - 2019/07 TI - Representation and Interaction of Multimodal Metaphor and Metonym in the Promotional Video of Guangdong-Hongkong-Macau Great Bay Area BT - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019) PB - Atlantis Press SP - 1308 EP - 1312 SN - 2352-5398 UR - https://doi.org/10.2991/iccessh-19.2019.288 DO - 10.2991/iccessh-19.2019.288 ID - Zhu2019/07 ER -