Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)

Representation and Interaction of Multimodal Metaphor and Metonym in the Promotional Video of Guangdong-Hongkong-Macau Great Bay Area

Authors
Aihua Zhu, Jiayi Zhong
Corresponding Author
Aihua Zhu
Available Online July 2019.
DOI
https://doi.org/10.2991/iccessh-19.2019.288How to use a DOI?
Keywords
metaphor; metonym; the promotional video of Guangdong-Hongkong-Macau Great Bay Area
Abstract
Metaphor and metonyms are widely used in social semiotics, in this paper, multimodal metaphor and metonyms are studied in the promotional video of Guangdong-Hongkong-Macau Great Bay Area, different representations are analyzed, and so is the interaction of these two modes. Through metaphtonymy, an interaction of metaphor and metonym, the energetic and prosperous future of the bay area is portrayed.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Aihua Zhu
AU  - Jiayi Zhong
PY  - 2019/07
DA  - 2019/07
TI  - Representation and Interaction of Multimodal Metaphor and Metonym in the Promotional Video of Guangdong-Hongkong-Macau Great Bay Area
BT  - 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 1308
EP  - 1312
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.288
DO  - https://doi.org/10.2991/iccessh-19.2019.288
ID  - Zhu2019/07
ER  -