Research into the "Dedao" Paid Content Ecosystem

DOI

10.2991/iccessh-19.2019.320How to use a DOI?

Keywords

content payment; knowledge payment; ecological system

Abstract

As a leader in the paid content industry, "Dedao" is the focus of the paid content industry. This paper takes the content payment ecosystem of "Dedao" as a case study, and puts forward the characteristics and composition of "Dedao" and the value of "Dedao" to the content payment industry based on the domestic and foreign views on content payment. This paper adopts literature research, case analysis, and user sampling questionnaire to study the "Dedao" content payment ecosystem. The authors of "Dedao" produce high-quality content to obtain income. Users can buy high-quality courses, e-books, audiobooks and other virtual products through "Dedao", or buy products through the physical mall of "Dedao". The authors, users and products have realized a closed-loop ecosystem.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuhui He
PY  - 2019/07
DA  - 2019/07
TI  - Research into the "Dedao" Paid Content Ecosystem
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 1452
EP  - 1456
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.320
DO  - 10.2991/iccessh-19.2019.320
ID  - He2019/07
ER  -