Communication Behavior of Tasikmalaya Embroidery Craftsmen in Maintaining Sustainability of Local Wisdom-Based Enterprises
- DOI
- 10.2991/iccsr-18.2018.53How to use a DOI?
- Keywords
- craft industry; local wisdom; business sustainability
- Abstract
Tasikmalaya is known as a center of the various traditional craft industry. One of them is embroidery. Embroidery skills are local knowledge passed down from generation to generation. Continuity of handicraft business can be interpreted as economic improvement and maintenance of local community wisdom. The endurance of the business in the midst of competition with more modern products is the main reason for doing this research. This research aims to reveal the communication behavior of Tasikmalaya embroidery craftsmen in maintaining the continuity of business in the midst of global competition. This research uses a qualitative method with phenomenology approach. Research data collected through direct observation and in-depth interview with embroidery craftsmen in Tasikmalaya City. Documentations provided to complete the research data obtained from the informants. The results showed, entrepreneurial communication behavior in maintaining business continuity done internally and externally. Internal communication runs in families and with employees in business and production management using interpersonal communication and group communication. External communications are aimed at consumers to market products using interpersonal communication and mediated communication.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Santi Susanti AU - Fitri Perdana AU - Rachmaniar Rachmaniar PY - 2018/07 DA - 2018/07 TI - Communication Behavior of Tasikmalaya Embroidery Craftsmen in Maintaining Sustainability of Local Wisdom-Based Enterprises BT - Proceedings of the International Conference of Communication Science Research (ICCSR 2018) PB - Atlantis Press SP - 246 EP - 249 SN - 2352-5398 UR - https://doi.org/10.2991/iccsr-18.2018.53 DO - 10.2991/iccsr-18.2018.53 ID - Susanti2018/07 ER -