Proceedings of the International Conference on Culture and Humanity in the Era of Rising and Integration (ICDHV 2025)

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Impact of Destination Linkage on Tourist Satisfaction and Sustainable Tourism Development: A Study in Nghệ An, Vietnam

Authors
Nguyen Lan Anh1, *, Nguyen Thi Thuy Linh2
1Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam
2Nghe An University, Nghe An, Vietnam
*Corresponding author. Email: diepbq@dhv.edu.vn
Corresponding Author
Nguyen Lan Anh
Available Online 17 February 2026.
DOI
10.2991/978-2-38476-539-3_36How to use a DOI?
Keywords
Destination Linkage; Tourist Satisfaction; Sustainable Tourism Development; PLS-SEM; Social Network Analysis; Nghệ An
Abstract

Sustainable tourism development is now a core strategic orientation in the context of globalization and digital transformation. In Nghệ An province, although endowed with abundant natural and cultural resources, tourism performance has not met expectations due to limited destination linkage, resulting in inconsistent visitor experiences and low added value. This study aims to examine the causal relationships between Destination Linkage (DL), Tourist Satisfaction (TS), and Sustainable Tourism Development (STDP) using a PLS-SEM model. A survey of 300 valid questionnaires was conducted with standardized instruments capturing tourists’ perceptions and behaviors in Nghệ An. The PLS-SEM results show that DL has a positive and statistically significant impact on TS (β = 0.68) and an indirect effect on STDP (β = 0.40). The model explains 61% of the variance in STDP and demonstrates high reliability and predictive power (R2 > 0.50; SRMR < 0.08). The findings reinforce Destination Network Theory and demonstrate the effectiveness of combining PLS-SEM with Social Network Analysis (SNA) in regional tourism research. Practically, the results provide a foundation for policies to strengthen inter-regional coordination, promote public–private partnerships, and enhance digital governance capacity, thereby guiding Nghệ An’s tourism development towards sustainability and international integration.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Culture and Humanity in the Era of Rising and Integration (ICDHV 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 February 2026
ISBN
978-2-38476-539-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-539-3_36How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nguyen Lan Anh
AU  - Nguyen Thi Thuy Linh
PY  - 2026
DA  - 2026/02/17
TI  - Impact of Destination Linkage on Tourist Satisfaction and Sustainable Tourism Development: A Study in Nghệ An, Vietnam
BT  - Proceedings of the International Conference on Culture and Humanity in the Era of Rising and Integration (ICDHV 2025)
PB  - Atlantis Press
SP  - 527
EP  - 545
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-539-3_36
DO  - 10.2991/978-2-38476-539-3_36
ID  - Anh2026
ER  -