Exploring the Impact of Artificial Intelligence Tools on Graphic Design Students’ Learning and Creativity

DOI

10.2991/978-2-38476-539-3_46How to use a DOI?

Keywords

Artificial Intelligence; Technology Acceptance Model; Creative Learning; Graphic Design; Ethical Creativity

Abstract

This study explores how Artificial Intelligence (AI) tools influence learning and creativity among Graphic and Digital Design students University of Greenwich Ho Chi Minh campus. Although AI is becoming increasingly common in creative education, empirical evidence on students’ acceptance and meaningful use remains limited. Based on the Technology Acceptance Model (TAM), this study extended the framework by including Perceived Risk (PR) and Ethical-Creative Concerns (ECC) to examine their influence on Creative Learning Outcomes (CLO). A quantitative survey (n = 102), supplemented with two open-ended questions, was conducted. The survey results were analyzed through reliability testing, EFA (PCA with Varimax rotation), and multiple regression. Twenty refined items achieved α = .662–.870; KMO = .852, Bartlett’s χ2(190) = 1138.219, p < .001; four factors explained 65.94% of the variance; R2 = .651. AIU (β = .478, p < .001) and PU (β = .329, p = .001) significantly and positively predicted CLO; PR (β = .161, p = .031) had a small yet significant positive effect, whereas ECC (β = − .182, p = .021) had a significant negative effect. ATT, BI, and PEOU were not significant. Open-ended responses depicted AI as a creative partner that broadens design ideas yet evokes unease about originality and authorship. These results will clarify the relationship between creative learning and AI engagement, as well as reflect the urgent need for human-centered AI pedagogical proposals. It also continues to raise questions about the ethical dimensions of design practice.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Nguyen Thi Ha
PY  - 2026
DA  - 2026/02/17
TI  - Exploring the Impact of Artificial Intelligence Tools on Graphic Design Students’ Learning and Creativity
BT  - Proceedings of the International Conference on Culture and Humanity in the Era of Rising and Integration (ICDHV 2025)
PB  - Atlantis Press
SP  - 675
EP  - 697
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-539-3_46
DO  - 10.2991/978-2-38476-539-3_46
ID  - Ha2026
ER  -