Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR

Financial Inclusion in Rural MSMEs: A SWOT Analysis

Authors
Rosyeni Rasyid, Erni Masdupii, Muthia Roza Linda
Corresponding Author
Rosyeni Rasyid
Available Online 29 June 2020.
DOI
https://doi.org/10.2991/aebmr.k.200626.047How to use a DOI?
Keywords
Rural-based MSMEs of embroidery, Financial inclusion, Financial institution, SWOT analysis
Abstract

Regional economy is generally supported by Micro, Small and Medium Enterprises (MSMEs). One of them is the MSMEs of embroidery. One of the regions which produce the best embroidery product in West Sumatera is Pariaman; the product is the embroidery of gold thread. The problem with MSMEs of embroidery in general is in terms of capitalization. The purpose of this study was to analyze the implementation of financial inclusion in MSMEs of embroidery. The data were analyzed using SWOT analysis, Internal Factor Analysis Summary (IFAS), and External Factor Analysis Summary (EFAS). Based on the results of the Internal External (IE) matrix analysis, the position of the level of financial inclusion was in quadrant IV which pointed out that the internal environment was in a strong position while the external environment was in a moderate position. This position indicated that the level of financial inclusion in MSMEs of embroidery was in a state of grow and build. The strategy that can be applied is the Strength Opportunity (SO) strategy by maximizing the market power and taking into account the market opportunity. This strategy needs to be supported by financial institutions, both banks and non-banks, that provide capital assistance in accordance with the MSMEs sale system with low interest costs and People’s Business Credit (PBC), and subsequently conduct intensive training and mentoring. The intensive mentoring is not only in terms of finance, but also in terms of marketing.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR
Series
Advances in Economics, Business and Management Research
Publication Date
29 June 2020
ISBN
10.2991/aebmr.k.200626.047
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200626.047How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Rosyeni Rasyid
AU  - Erni Masdupii
AU  - Muthia Roza Linda
PY  - 2020
DA  - 2020/06/29
TI  - Financial Inclusion in Rural MSMEs: A SWOT Analysis
BT  - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR
PB  - Atlantis Press
SP  - 268
EP  - 275
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.047
DO  - https://doi.org/10.2991/aebmr.k.200626.047
ID  - Rasyid2020
ER  -