Green Paradox by Gender

DOI

10.2991/aebmr.k.200626.064How to use a DOI?

Keywords

Attitude of acceptance, environmental awareness, environmental knowledge, gender, purchase intention, green product

Abstract

This study aimed to obtain the findings, whether the attitude of acceptance, environmental awareness, knowledge about the benefits of green products have an impact on the intention to buy green products, or do not have an impact and even tend to be ignored (green paradox). This study involved 204 respondents using subgroup regression techniques to analyze the results. The findings of this study were the green paradox based on gender, including (1) The attitude of male and female gender acceptance towards green products did not affect the intention to buy green products; (2) Environmental awareness of male or female did not affect the purchase intention of green products; (3) The attitude of acceptance and environmental knowledge of males did not affect the intention to purchase green products. With the increasing of acceptance, knowledge, and care for the environment, it should encourage the desire to consume green products in order to maintain human health and long-term environmental sustainability. However, this research findings showed the opposite results, especially for males.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Conny Tjandra Rahardja
AU  - Tiara Nur Anisah
PY  - 2020
DA  - 2020/06/29
TI  - Green Paradox by Gender
BT  - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR
PB  - Atlantis Press
SP  - 373
EP  - 379
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.064
DO  - 10.2991/aebmr.k.200626.064
ID  - Rahardja2020
ER  -