Relationship of Fashion Brand Image Towards Self-Esteem in Women in Jakarta
- 10.2991/assehr.k.210805.100How to use a DOI?
- Fashion brand image, self-esteem, women
The main purpose of writing this research is to determine the relationship between fashion brand image and self-esteem that occurred to women in Jakarta. This research is a quantitative study with a discussion of the correlation between two variables. Participants in the study consisted of 100 participants with 73 participants who matched the criteria which are women in the range of age from 18-25 years living in Jakarta who liked and knew brand image. The results showed that there is an insignificant negative relationship between fashion brand image and self-esteem. This shows that the higher the level of self-esteem, the lower the level of the fashion brand image. The higher the level of fashion brand image, the higher the level of self-esteem. This shows that the two variables tested in this study are not related to one another.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Clara Agatha AU - Meiske Yunithree Suparman PY - 2021 DA - 2021/08/08 TI - Relationship of Fashion Brand Image Towards Self-Esteem in Women in Jakarta BT - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) PB - Atlantis Press SP - 635 EP - 640 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210805.100 DO - 10.2991/assehr.k.210805.100 ID - Agatha2021 ER -