Consumer Behaviour and Attitude Towards the Role of Businesses’ Corporate Social Responsibility in Circular Economy Development: Casestudy of Domestic Tourism in Vietnam
- 10.2991/aebmr.k.211119.035How to use a DOI?
- circular economy; corporate social responsibility; domestic tourist; sustainable tourism development
Tourism literature worldwide has been studying about its negative impacts on tourist destinations and local communities. Besides its contribution to the economic development, many researchers have warned about some unwanted footprints left from the tourists that would give a significant pressure on the environment, such as: pollution, loss of biodiversity, natural heritage damage, etc. Recently, researchers have started to talk about the concept of circular economy (CE) which goes along with the United Nations’ sustainable development goals (SDGs) and attaches well with the corporate social responsibility (CSR) activities.
The purpose of this study is to identify how this concept would be applied into the tourism industry under the tourists’ view.
As tourists is one of the key stakeholders to implement the tourism sustainability concept into real practice, understand their attitude and behaviours towards CSR activities and its contribution to the CE would bring some ideas to the planning and management process of local governments and tourism businesses.
Research design, approach, and method:
The study is conducted in two phases: (1) a pilot survey in Hanoi from 15 to 30 May 2021 to facilitate the generation of measurement items of the tourists’ attitude and behaviours, and (2) a structured survey on 316 domestic customers from 30 cities and provinces in Vietnam from 15 to 30 June 2021 by both face-to-face and online methods.
It is found that domestic customers in this study are aware of the benefits of CSR activities in sustainable tourism, especially in environment practices. They try to save natural resources (energy, water, etc.), use renewable energy sources if available, consume organic and environmentally friendly products, reduce using plastic, use recycle products, and do more recycling. They believe that CSR would be a long-term strategy of tourism businesses to enhance their brand image and competitive advantages. Vietnamese customers are willing to cooperate with tourism businesses in CSR activities. However, young tourists seem show less confidence in the contribution of CSR into CE development and sustainability than senior people. This finding is reverse to some previous studies in other countries.
This study suggests the local governments and tourism businesses in Vietnamese tourism destinations should pay more attention on educate young Vietnamese customers during their visits about the benefits of CSR and customer’s cooperation in CSR activities and encourage them to co-create more values to the local communities.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Nguyen Quynh HOA PY - 2021 DA - 2021/12/07 TI - Consumer Behaviour and Attitude Towards the Role of Businesses’ Corporate Social Responsibility in Circular Economy Development: Casestudy of Domestic Tourism in Vietnam BT - Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021) PB - Atlantis Press SP - 367 EP - 377 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211119.035 DO - 10.2991/aebmr.k.211119.035 ID - HOA2021 ER -