Awareness and Attitude of Young People in Hanoi City Toward Environmentally Friendly Products: A Case Study of Bio-Plastic Bags

DOI

10.2991/aebmr.k.211119.034How to use a DOI?

Keywords

environmentally friendly products; bio-plastic bag; plastic pollution; awareness; attitude

Abstract

The awareness and attitude of consumers towards the use of biodegradable plastic bags are important in minimizing environmental pollution caused by plastic bags usage. Awareness of plastic bags’ harmful effects on the environment helps limit the use of plastic bags and reducing environmental pollution caused by plastic bags. Applying the behavioral theory of Ajzen (2005, 20216) and utilizing survey data collected by 210 questionnaires from young people in Hanoi city, using exploratory factor analysis (EFA) approach, this quantitative study evaluates the perception and attitude of young people towards the intention to use biodegradable plastic bags and examines their affected factors. The results of the study show that attitude towards the use of plastic bags is mainly influenced by environmental awareness. Intention to use bio-plastic bags is influenced respectively in descending order by attitude and convenience perception of the use of bio-plastic bags. Based on the research results, some proposals for producers, authorities and policy-makers have been recommended. Raising environmental awareness helps change young people’s consumption habits and behaviors towards environmentally friendly products. Propagating the imagine of bio-plastics bags and its environmental affects through communication media would help limit the use of ordinary nylon bags. It is also crucial to support businesses producing bio-plastic bags by effective tax policies and enforce ‘green consumption’ in administrative offices, organizations, schools and public places.

Research purpose:

The main purpose of this study is to evaluates the perception and attitude of young people towards the intention to use biodegradable plastic bags and examines their affected factors.

Research motivation:

The awareness and attitude of consumers towards the use of biodegradable plastic bags are important in minimizing environmental pollution caused by plastic bags usage. Awareness of plastic bags’ harmful effects on the environment helps limit the use of plastic bags and reducing environmental pollution caused by plastic bags.

Research design, approach and method:

The study applies the behavioral theory of Ajzen (2005, 20216) to build up the model and hypothesis testing. Based on survey data collected by 210 questionnaires from young people in Hanoi city, together with using exploratory factor analysis (EFA) approach, the study examines the factors affecting the perception and attitude of young people towards the intention to use biodegradable plastic bags in Hanoi city.

Main findings:

The results of the study show that attitude towards the use of plastic bags is mainly influenced by environmental awareness. Intention to use bio-plastic bags is influenced respectively in descending order by attitude and convenience perception of the use of bio-plastic bags.

Practical/managerial implications:

Raising environmental awareness helps change young people’s consumption habits and behaviors towards environmentally friendly products. Propagating the imagine of bio-plastics bags and its environmental affects through communication media would also help limit the use of ordinary nylon bags. It is therefore also important to support businesses producing bio-plastic bags by effective tax policies and enforce ‘green consumption’ in administrative offices, organizations, schools and public places.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Trinh Thu THUY
AU  - Nguyen Thi Bich NGUYET
PY  - 2021
DA  - 2021/12/07
TI  - Awareness and Attitude of Young People in Hanoi City Toward Environmentally Friendly Products: A Case Study of Bio-Plastic Bags
BT  - Proceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021)
PB  - Atlantis Press
SP  - 353
EP  - 366
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211119.034
DO  - 10.2991/aebmr.k.211119.034
ID  - THUY2021
ER  -